Independent software company · Est. 2014

Intelligence.
For being human.

Behaviour intelligence for humans in a superintelligence world. We’re Cloud BI Limited — bringing our background in enterprise business intelligence to information that helps individuals.

Building since 2014 Registered in England & Wales
From systems to software Engineering is in our DNA
Creating youmightaswell ↗ Our consumer brand, starting with Hours
01 / What we’re building

A whole week.
A more intentional life.

Hours BY YOUMIGHTASWELL

Decide what
your time is for.

Hours helps you allocate your week across the priorities you choose, schedule time for them, and see what you intended to focus on in the present moment.

Visit youmightaswell.com More about Hours → Hours is in early beta

Make room for what matters.

One week. A few different possibilities.

168 hours
56 Sleep
hours / week
40 Work
hours / week
56 Life
16 Learning
Choose your priorities. Give them space.

Interactive illustration with example allocations. Not an Hours app screen.

The brand behind the idea

Cloud BI Limited is the creator, owner and operator of youmightaswell. The brand’s mission: behaviour intelligence for humans in a superintelligence world. We’re turning the focus of business intelligence towards the individual consumer, starting with Hours.

02 / A company with a backstory

New chapter.
Same curious minds.

Our roots are in enterprise business intelligence: turning complex data into useful information. Today, we’re turning that focus towards the individual — and developing consumer products of our own.

Information is valuable when it is relevant to the person using it. That idea connects our enterprise background with our new direction: helping people understand the choices that shape their own lives.

Read our story
2014

Cloud BI Limited is founded.

Established on 26 November, with roots in enterprise data warehousing, cloud engineering and DevOps.

2015–18

Building. Testing. Sharing.

Practical writing on automated deployments, scalable data systems and more effective ways of working.

2022–23

Making learning hands-on.

A nine-part series exploring Python, Minecraft and the value of immediate feedback.

Today

Putting our thinking into products.

Creating, owning and operating youmightaswell, starting with Hours in early beta. We’re focused on our own products and are not currently taking consultancy engagements.

03 / Notes from the journey

Thinking, in public.

Explore the journal

Aggressimistic planning

Plan for what could go wrong. Then be ambitious about what you can actually deliver.

Read the article

Cloud data warehouse principles for greater scalability

Why repeatable environments and automated tests belonged at the heart of our data warehouse architecture.

Read the article

Find problems with checklists. Solve them with services.

Visibility helps you find a delivery problem. Changing the system is often how you solve it.

Read the article

Selected writing from our consultancy years. Original publication dates are preserved; edited editions are clearly marked. These ideas are part of our history, not an offer of consultancy services.

Good conversations start somewhere

Ideas welcome.

Questions about the company, our products or something we’ve written?
We’d be glad to hear from you.

Get in touch